Fujifilm X10 vs Panasonic ZS40

Cameras
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Fujifilm X10 vs Panasonic ZS40

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2/3 inch 58.1mm²
12.0 megapixels
28.00mm - 112.00mm (35mm eq.)

Go in depth with our full Fujifilm X10 Review.
See real-world photos taken with the X10.

1/2.3 inch 28.1mm²
18.1 megapixels
24.00mm - 720.00mm (35mm eq.)

Go in depth with our full Panasonic ZS40 Review.

Succeeded by the Fujifilm X20
Compare X10 vs X20
Compare Fujifilm X20 vs Panasonic ZS40

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Differences

Fujifilm X10 advantages over Panasonic ZS40

Larger sensor
2/3 inch vs 1/2.3 inch
More sensor area. Bigger is (generally) better.
Bigger pixels
~ 2.20 vs 1.26 microns
Better low-light and dynamic range (all else equal)
Larger lens aperture
f/2.0 vs f/3.3
Take photos in low-light or isolate your subject
Higher effective ISO

Higher effective ISO

Maximum effective ISO is an estimate of the highest sensitivity at which a camera can capture excellent quality photos.

Cameras with higher effective ISO will be better choices for indoor photography, night shooting, and indoor sports photography, especially if you intend to make large prints.

You can learn more at our glossary entry.

Maximum effective ISO test data courtesy of DxO Mark.
X10 test data on DxO Mark ZS40 test data on DxO Mark

245 vs 117 iso
Take photos in low light with less noise
Hot shoe
Hot shoe vs None
Off-camera flashes open new possibilities
Faster shutter
1/4000 vs 1/2000 sec
Shoot wide open in bright light
Higher extended ISO
12800 vs 6400 ISO
Higher extended ISO can give more low-light flexibility

Panasonic ZS40 advantages over Fujifilm X10

Focus peaking
Peaker vs Non-peaker
Your camera will highlight what's in focus
Less expensive
$450 vs $600 (MSRP)
Save money for lenses or accessories
In-camera panoramas
Yes vs No
Stitches multiple shots into a panoramic photo
Built-in Wi-Fi
Wi-Fi vs None
Share your photos wirelessly
More telephoto lens reach
720 mm vs 112 mm
Capture objects farther away
Built-in GPS
GPS vs None
Geotag your photos
Thinner
34 mm vs 56 mm
Thinner
Lighter weight
240g vs 361g
Lighter weight
More dots on screen
920k vs 460k dots
Can mean greater resolution or a brighter screen
More pixels
18.1 vs 12.0 megapixels
Higher resolution photos
Shoots 60p video
Yes vs No
A faster framerate can give you more editing options
Wider angle lens
24 mm vs 28 mm
Capture more of the scene
Faster JPEG shooting
10.0 fps vs 6.6 fps
Faster JPEG shooting (burst mode)
Slow-motion videos
Yes vs No
Shoot slow-motion videos

Similarities

Common Strengths

Eye-level viewfinder
Both provide
You'll be able to frame photos even when the sun is out
In-Camera Image Stabilization
Both provide
Reduces the effects of camera shake at slower shutter speeds
RAW file ability
Both provide
Gives you more flexibility to develop your photos later
Internal flash
Both provide
Useful in a pinch for fill flash
Manual focus
Both provide
AF is for the weak. Real photographers focus manually.
HDMI out
Both provide
Use HDMI output to monitor or review video

Common Weaknesses

Tilt-swivel screen
Neither provide
Tilt and swivel the screen for maximum shooting flexibility
Touchscreen
Neither provide
Interact with your camera just like your smartphone
Tiltable Screen
Neither provide
Tilt the screen for shooting flexbility
Built-in Bluetooth
Neither provide
Always-on wireless connectivity
On-sensor phase detect
Neither provide
Usually improves live view and video AF performance
Integrated ND filter
Neither provide
Shoot in daylight with a large aperture or slow shutter
External Mic Jack
Neither provide
Improved sound fidelity when shooting video
Headphone jack
Neither provide
Monitor audio recording while you shoot video
Bulb shutter
Neither provide
Hold the shutter open manually for long exposures

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Buy the Fujifilm X10

Fujifilm X10

Your purchases support this site

Buy the Panasonic ZS40

Panasonic ZS40

Review Excerpt

Really solid body littered with external controls feels like a camera should; Very bright zoom lens; Clever EXR modes; Raw support.
White orb problem; EV dial difficult to turn; Below average battery life; Shallow buffers; Occasional demosaicing errors.
Read our Fujifilm X10 Review

We haven’t finished our review of the Panasonic ZS40, but we have extensive sample photos and a hands-on report.
See our Panasonic ZS40 First Shots

The Competition

Compared to Fujifilm X20

Fujifilm X10

Fujifilm X20

$900
2/3 inch

$900
2/3 inch

Focus peaking
In-camera panoramas

Compare Fujifilm X10 vs Fujifilm X20

Panasonic ZS40

Fujifilm X20

$380
1/2.3 inch

Less expensive
Built-in Wi-Fi

$900
2/3 inch

Larger sensor
Slower slow-motion

Compare Panasonic ZS40 vs Fujifilm X20

Compared to Nikon P7800

Fujifilm X10

Nikon P7800

$900
2/3 inch

Larger sensor
Bigger pixels

$500
1/1.7 inch

Tilt-swivel screen
In-camera panoramas

Compare Fujifilm X10 vs Nikon P7800

Panasonic ZS40

Nikon P7800

$380
1/2.3 inch

Focus peaking
Less expensive

$500
1/1.7 inch

Larger sensor
Tilt-swivel screen

Compare Panasonic ZS40 vs Nikon P7800

Compared to Canon SX700 HS

Fujifilm X10

Canon SX700 HS

$900
2/3 inch

Larger sensor
Eye-level viewfinder

$329
1/2.3 inch

Less expensive
Built-in Wi-Fi

Compare Fujifilm X10 vs Canon SX700 HS

Panasonic ZS40

Canon SX700 HS

$380
1/2.3 inch

Focus peaking
Eye-level viewfinder

$329
1/2.3 inch

Less expensive
Faster shutter

Compare Panasonic ZS40 vs Canon SX700 HS

Compared to Fujifilm X30

Fujifilm X10

Fujifilm X30

$900
2/3 inch

$499
2/3 inch

Focus peaking
In-camera panoramas

Compare Fujifilm X10 vs Fujifilm X30

Panasonic ZS40

Fujifilm X30

$380
1/2.3 inch

Less expensive
More telephoto lens reach

$499
2/3 inch

Larger sensor
Slower slow-motion

Compare Panasonic ZS40 vs Fujifilm X30

Compared to Panasonic ZS60

Fujifilm X10

Panasonic ZS60

$900
2/3 inch

Larger sensor
Bigger pixels

$448
1/2.3 inch

Focus peaking
Shoot 4K video

Compare Fujifilm X10 vs Panasonic ZS60

Panasonic ZS40

Panasonic ZS60

$380
1/2.3 inch

Built-in GPS

$448
1/2.3 inch

Shoot 4K video
Touchscreen

Compare Panasonic ZS40 vs Panasonic ZS60

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