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Sony has officially added a macro lens to its high-end G Master lineup with the release of the FE 100mm F/2.8 GM. Aimed at professionals and serious enthusiasts, the new lens offers extreme magnification and premium image quality, making it a versatile choice for wildlife, portraits, weddings, and close-up detail work.

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GoPro has officially launched the Max 2, its first true 8K 360 action camera and successor to the original 2019 Max. Entering a market now defined by the DJI Osmo 360 and Insta360 X5, the Max 2 is aimed at creators who want the highest-resolution immersive video available.

GoPro claims the Max 2 is the only action camera capable of capturing “True 8K 360 video,”...

DJI has officially unveiled the Osmo Nano, its most compact and modular action camera yet. Designed to challenge the Insta360 Go Ultra, the Osmo Nano combines a lightweight camera module with a companion display dock, offering creators a balance of portability, flexibility, and professional-grade shooting features.

The camera will begin its global launch on September...

After months of speculation, DJI has officially unveiled the Mini 5 Pro, the company’s latest entry in its ultralight drone lineup. Despite weighing just 249 grams—keeping it under regulatory thresholds in most regions—the new drone introduces pro-level features such as a 1-inch sensor, enhanced obstacle avoidance, and longer flight times.

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Nikon is officially entering the cinema camera space with the Nikon ZR, a dedicated filmmaking camera developed in collaboration with RED Digital Cinema. Designed to compete directly with the Sony FX2 and Canon EOS C50, the ZR combines Nikon’s decades of expertise in camera design and optics with RED’s industry-leading color science and cinema technology.

The ZR is the...

It’s a big week for camera launches. After Sigma’s massive four-lens announcement, Canon has introduced the new EOS C50 cinema camera alongside the RF 85mm F/1.4 L VCM hybrid lens. Both are now available for pre-order, giving filmmakers and hybrid shooters new tools to elevate their workflow.

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Sigma had a big launch day, unveiling the ultra-fast second-generation 35mm F/1.2 DG II ART alongside the new 135mm F/1.4 DG ART telephoto portrait prime, the versatile 20-200mm F/3.5-6.3 travel zoom, and its first autofocus cine lens, the 28-45mm T2 FF. The new 35mm F/1.2 DG II ART is priced at $1,549 and is now open for pre-orders.

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Sigma has officially announced the 135mm F/1.4 DG ART, the newest addition to its high-performance ART series and the longest focal length prime in the lineup. Designed for Sony E and Leica L-mount cameras, the flagship lens is now available for pre-order.

With its 135mm focal length and ultra-wide F/1.4 aperture, Sigma is calling this its most advanced portrait lens...

Apple has officially unveiled the iPhone 17 lineup, bringing a significant leap forward for photographers and video content creators. The launch event was held at Apple Park in Cupertino, California, and was streamed live across the Apple website, YouTube, and Apple TV.

Leading the announcement is the iPhone 17 Air, Apple’s thinnest smartphone yet, drawing design...

Canon has teased a new cinema-focused camera, and the full reveal is set for September 9, 2025, at 9:00 a.m. EDT. The teaser campaign, captioned “A new way to capture the world,” has been posted across Canon’s social media channels, showing just enough of the camera’s design to spark major speculation.

With Canon recently expanding its lineup of video-first products...

Instant cameras are all about fun, creativity, and tangible memories. Fujifilm leads the category with its Instax line, but Polaroid, Kodak, and Leica each bring unique options. Whether you want a budget-friendly starter, a stylish hybrid, or a premium design statement, there’s an instant camera for every type of creator.

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Hasselblad has officially unveiled the X2D II 100C, its latest flagship medium format camera, along with the brand-new XCD 35-100mm f/2.8-4E zoom lens. Both the camera and lens are now available for preorder, with shipping expected in mid-September 2025.

Pricing and Availability

The Hasselblad X2D II 100C is priced at $7,399, coming in $800 less than the original X2D...

I’ve been in Australia testing Sigma’s new 200mm F2 DG DN OS | Sports lens, and my first impression is simple: this is a phenomenal lens. A full review is coming once I’ve had more time to dig into the files back home, but after weeks of shooting with it in the field, I already have a strong sense of where it stands. It's a strong contender for a must-have legendary...

OM System has announced a new M.Zuiko Digital ED 50-200mm F/2.8 IS Pro lens, which is exciting news for anyone looking to use a versatile, professional-grade lens for OM System (formerly Olympus) cameras. The lens provides a full-frame equivalent of 100-400mm at a fast aperture of F/2.8, making it an ideal lens for capturing sports, nature, wildlife, birding, and even...

Leica may be looking to give its popular M11 rangefinder camera a huge update, if the online gossip is true. According to Leica Rumors, the company is reportedly close to announcing a Leica M11-V.

Expected to be announced in October, the Leica M11-V is the subject of many interesting debates. The ‘V’ in the Leica M11-V stands for a viewfinder, which hints that it will...

While many camera makers lean into retro-inspired styling, Viltrox is taking a bold step in the opposite direction. The company has announced the Spark Z3 TTL Flash, a compact strobe that features a futuristic aesthetic it calls the “Cyber Mech Design.” The unconventional styling makes the Spark Z3 stand out in a crowded on-camera flash market.

Despite its small size —...

Nikon’s latest professional standard zoom lens, the NIKKOR Z 24-70mm f/2.8 S II, is officially in stock at Amazon. Announced just last month, this second-generation flagship zoom brings refinements to one of Nikon’s most popular Z-mount lenses.

While U.S. shipping was expected to begin mid-September, Amazon is currently the only major retailer with units available....

Nikon has released a new Silver Edition of its retro-inspired Zf full-frame mirrorless camera, just three weeks after surprising photographers with the announcement. This fresh version pays homage to the Nikon FM2/T film camera, echoing its design while keeping the Zf’s modern internals intact.

The Silver Edition doesn’t change performance or features—it’s a cosmetic...

Godox has announced the new X3 Pro, a next-generation wireless flash controller designed for photographers who want more intuitive control over multi-light setups. Building on the success of the original X3, the Pro model introduces a larger touchscreen interface, enhanced group management, and deeper integration with Godox’s wireless ecosystem.

The X3 Pro features a...