Cool retro styling bolstered by a quality build and design; Fast f/1.8 lens at wide angle; Fast autofocus and low shutter lag; Tons of customizability and creative options, including Fuji's special EXR and Film Simulation modes; Full 1080p HD video; PASM controls; RAW still capture.
Special modes have somewhat steep learning curve; Maximum aperture drops quickly as you zoom; Lens cover doesn't lock when storing; Larger sensor doesn't necessarily translate to better photo quality than competitors; Demosaicing errors and moderately high chromatic aberration.
