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When we were first informed of a new rangefinder-styled medium format offering from Fuji, we looked at each other with major curiosity on our faces. Given the reader interest here on our site since the announcement to the camera world just yesterday, we gather we're not the only ones intrigued by this new offering!...

 

 

At an event where everyone is trying to make the biggest splash and grab the most attention (Photokina), Hasselblad decided to do the opposite. Shirking tradition, and what literally everyone else at Photokina is doing, Hasselblad quietly announced three new lenses: the XCD f/1.9 80mm, Hasselblad’s fastest lens...

 

 

ProGrade Digital, who we all know as the memory company that rose from the ashes of Lexar, has announced an expansion to their product line: a line of microSDXC memory cards, plus two additional USB 3.1, Gen. 2 dual-slot workflow readers. The new ProGrade Digital microSDXC UHS-II, U3, Class 10, V60 card delivers a...

 

 

It's been a busy day for Fujifilm shooters. Fujifilm announced the new medium-format GFX 50R and a development announcement for a new 100-megapixel GFX.  The other big news is coming from Phase One as they have announced a strategic software agreement with Fujifilm, opening up the Capture One platform for full...

 

 

In addition to announcing the rangefinder-styled GFX 50R, Fujifilm also announced today at Photokina the development of the GFX 100, a 100-megapixel medium format mirrorless camera.

Sporting a new magnesium alloy body with a fixed-grip design -- much like that of a Canon 1D X II or Nikon D5 -- the Fuji GFX 100...

Click here to see our Fuji GFX 50R Hands-On Preview

 

 

It was only a year and a half ago that Fujifilm wowed us with the GFX 50S, a Medium Format mirrorless camera that delivered high-end image quality for landscape and portrait photographers at a price that didn't quite break the bank. It's a camera that set new...

 

 

Well, well, well, look what we have here. Another fighter enters the fray of full-frame mirrorless cameras! After a decade as a dominating force in the Micro Four Thirds world, Panasonic is going big with not one but two full-frame mirrorless cameras.

At Photokina, Panasonic announced the development of the Lumix...

 

 

It's been a little over three years now since the cult-favorite Ricoh GR compact camera series received a new model. Today, though, the company has some news which is going to delight Ricoh GR fans and Pentaxians alike. The Ricoh GR III is on its way, sporting an overhauled imaging pipeline, plus more than a...

 

 

If you’ve ever printed your own digital images, you know first-hand how enjoyable the experience can be. On the other hand, it can sometimes be an exercise in frustration as there are so many parts of the process that can go awry. Prints too dark and colors being “wrong” are just a couple of the numerous common...

 

 

There's actually as much software as firmware news in this week's Firmware Friday roundup, which arrives bearing news from Fujifilm, Nikon and Panasonic. If you're shooting the Fujifilm X-T3, Nikon Coolpix W300 or Panasonic VariCam LT, or you use the software which accompanied your Fuji camera, then you'll...

 

 

Ahead of Photokina, Venus Optics has announced eight “new and unique” Laowa lenses. In total, the company will be showing off a dozen lenses for the first time in Europe as Venus had previously announced four new lenses in China at Beijing P&E.

Let’s start with the cinema-oriented optics. Venus has announced the...

 

 

In February, Tokina announced two lenses, including a 50mm f/1.4 lens, which is the first in a new series of “Opera” lenses. After many months, we now have pricing and availability information for the new standard prime lens.

To bring you back up to speed, the Tokina Opera 50mm f/1.4 FF lens will be available in...

 

 

Landscape photography is often a challenging pursuit. You need to wake up early or stay out late for the best chances and a lot of the time, the conditions don’t work out the way you had hoped they would. Nonetheless, sometimes you get treated to stunning light and fantastic scenery. In these cases, getting a good...

 

 

It’s not much, but Skylum Software has shared a new teaser video for their upcoming Luminar with Libraries update. Coming later this year to Mac and PC, the update to Luminar will be free to all current owners of Luminar 2018.

The update will make Luminar a full-fledged Lightroom competitor as it will introduce...

Click here to read our Sony 24mm f/1.4 GM Field Test

The all-new Sony FE 24mm f/1.4 GM, which is Sony's 30th overall lens and 8th G Master optic, may not be a focal length that immediately jumps off the page to every shooter, as it is generally seen as a somewhat specialized lens for astrophotography and landscape photographers. That said,...

 

 

When editing images, many photographers may opt for the simple solution and apply a preset. There are a lot of nice-looking presets out there, after all. Perhaps in some cases, this approach makes a lot of sense, as if you are editing many images you can save time by applying particular presets to your shots....

 

 

Another week, another new episode of Adorama’s Through the Lens video series. If you’re unfamiliar with the series, it is a documentary series created by Sal D’Alia and it focuses on different photographers for each episode. The current season, the series’ sixth, is looking at photographers based in the United...

 

 

When you start working with off-camera lighting, whether it involves speedlights or something larger and more powerful, the next step will be figuring out which light modifiers work best for you. Direct light without a modifier can be very harsh and it likely isn’t going to produce the kind of look you’re after....

 

 

If you’re new to photography, one of the most challenging aspects of understanding a camera is figuring out how different settings affect the overall look of an image. One of the main reasons why a person buys a dedicated camera system is to get a “professional” look to their shots. In many cases, what this means...