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Fujifilm has slowly been building hype around its first dedicated cinema camera, the GFX ETERNA, and now we’re finally getting a clearer picture of what it’s capable of. First teased back in November 2024, the GFX ETERNA is shaping up to be a serious large-format beast aimed at filmmakers who want both style and substance.

While much of the camera’s physical design has...

So far this year, we've seen three new cameras aimed squarely at the video content creator. The Nikon Z5 II, Panasonic S1 II, and Sony FX2 all have serious video capabilities, but all approach video creation differently.

In this video, I look at these cameras and throw in the a7 C II, which we've just tested for a piece on studio cameras for the new YouTube creator.

SmallRig has officially rolled out the RC 220C, a compact RGB COB LED light that aims to punch way above its weight. Think of it as a colorful, souped-up successor to the popular RC 220B—only now with full RGB control and more color flexibility for creators who need power and portability in one rig.

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Fujifilm just dropped a cryptic teaser video ahead of next week’s X Summit in Shanghai—and if the hints are anything to go by, we’re looking at the long-awaited reveal of the X-E5.

The 15-second clip, released on Fujifilm’s official YouTube channel, shows the silhouette of a rangefinder-style camera while a voiceover states, “There’s another rangefinder-style series...

One of Canon’s top-tier zoom lenses—the RF 15-35mm f/2.8L IS USM—is now on sale for $2,199 on Amazon, down from its typical listed price of $2,765.56. That’s a discount of over $566, making it an excellent time to pick up this professional-grade wide-angle zoom for less.

This lens is a favorite among wedding photographers, photojournalists, real estate shooters, and...

If you’ve been looking for a versatile zoom to round out your Canon RF mirrorless kit, now’s the time to make your move. The Canon RF 28-70mm F/2.8 IS STM is back down to its lowest recorded price on Amazon: $999, down from its original $1,099. That $100 savings puts a highly capable, all-around lens within reach for photographers and hybrid shooters on a budget.

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Sigma is making a serious play in the world of high-end cinema glass with the debut of its new Aizu Prime Line—an ambitious set of purpose-built lenses designed specifically for cinematography. This isn’t just a rework of photo lenses. These primes are built from the ground up to meet the demands of modern cinema production, and they arrive with a standout spec: a...

If you’ve ever felt restricted by the limited number of Thunderbolt ports on your MacBook or desktop Mac, the latest offering from Other World Computing (OWC) may be just what you need. The company has officially introduced the OWC Thunderbolt 5 Dock, a feature-rich hub that consolidates 11 different ports into a single Thunderbolt 5 connection, streamlining modern and...

Logitech has rolled out a much-anticipated update for its MX Creative Console, adding native support for DaVinci Resolve and Final Cut Pro—two of the most widely used video editing platforms today. The update also brings expanded compatibility with editing tools like Adobe Lightroom and Affinity Photo, making the console even more versatile for creative professionals.

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If you’re looking for the ultimate photography bundle, but want to make sure you’re getting it for its best price possible, then this is the deal for you. Right now, you can score this incredible Nikon Z7 II bundle, which comes with a NIKKOR Z 24-70mm f/4 S lens, extra battery, filters, and more for its lowest price in 30 days on Amazon.

Reduced from $2,799.99 to...

If you’re on the hunt for a new monitor that’ll give you both super crisp picture quality and a ton of screen real estate, this is the deal for you. Right now, this impressive LG 40” ultrawide 5K2K monitor is down to practically its lowest price ever on Amazon, bringing it from $1,799.99 to $1,264.95.

That’s a huge saving of over $535 on a monitor that boasts...

Venus Optics has officially opened pre-orders for its new Laowa probe zoom lenses—the 15-35mm T12 and the 15-24mm T8—first revealed at NAB 2025. Building on the viral success of the original Laowa probe lens, these new models bring zoom functionality, updated optics, and interchangeable probe modules to the table.

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SmallRig has announced a new hybrid modular cage designed specifically for the Sony A7 IV, offering enhanced protection and versatility for photographers and videographers on the go. This formfitting, lightweight system combines structural rigidity with user-friendly modularity, making it an ideal companion for demanding fieldwork.

The cage features a durable...

It looks like it’s a great time to buy the Nikon Z6 III with 24-70mm f/4 Lens, as it’s currently reduced from $3,099.95 to $2,596.95 on Amazon, saving you over $500. It’s also sitting at its best price ever, but for how long is yet to be seen.

This camera is great for those looking for top-tier performance for both stills and video, boasting incredible autofocus,...

If you’re looking for a seriously impressive telephoto lens, but want to save some cash, this is the deal for you. Right now, the Nikon NIKKOR Z 70-200mm f/2.8 S is at its best price ever on Amazon, reduced from $2,696.95 to $2,196.95.

That’s a massive saving of $500 on a professional lens that’s ideal for an incredibly wide range of uses, both for stills and video.

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Apple’s newest 15-inch MacBook Air M4 has just reached its lowest price ever on Amazon, making it one of the best-value laptops for photography and video professionals right now. Normally priced at $1,199, the laptop is currently available for $1,011.45, reflecting a 16% discount. The compact 13-inch model is also on sale for $837.19, down from $979.

Why We Like the...

If you’re looking for a new Sony lens and want one of the best it has to offer, this is the deal for you. It looks like it’s the best time to buy this Sony FE 85mm F/1.4 GM lens on Amazon, as it’s currently sitting at its lowest ever price.

Originally listed at $1,745.41, this lens has been reduced down to $1,298.00 way back in October 2024, and by the looks of it,...

If you’re a serious photographer or videographer and are eying an upgrade, then you’ll want to check out this deal. Right now, the incredibly impressive Nikon Z9 is back at its best price ever on Amazon, with the latest deal bringing its price down from $5,499.95 to $4,996.95.

That’s a saving of over $500 on a versatile, high-performance flagship camera that boasts 120...

Skylum, the Ukrainian software company behind the acclaimed Luminar photo editor, has announced a strategic partnership with Google to bring its AI-powered editing app to Android and ChromeOS. Already available on Apple’s iOS platform since June 2024, Luminar’s expansion marks a major milestone for the company as it broadens its reach to millions of mobile and Chromebook...