• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 18.2 megapixels
  • 24.00mm - 720.00mm (35mm eq.)

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Differences

Fujifilm HS10 advantages over Sony HX90V

  • Bigger pixels
    ~ 1.69 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Larger lens aperture
    f/2.8 vs f/3.5
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Faster JPEG shooting
    13.6 fps vs 10.0 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/4000 vs 1/2000 sec
    Shoot wide open in bright light

Sony HX90V advantages over Fujifilm HS10

  • Less expensive
    $430 vs $500 (MSRP)
    Save money for lenses or accessories
  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Thinner
    35 mm vs 126 mm
    Thinner
  • Newer
    11 years vs 17 years old
    Newer cameras often support more advanced features
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • Lighter weight
    245g vs 709g
    Lighter weight
  • More dots on screen
    922k vs 230k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    18.2 vs 10.3 megapixels
    Higher resolution photos
  • Higher extended ISO
    12800 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Review Excerpt

The Competition

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX30 IS

Sony HX90V
Canon SX30 IS
  • $448
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $440
  • 1/2.3 inch
  • Larger lens aperture
  • More telephoto lens reach

Compare Sony HX90V vs Canon SX30 IS

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels

Compare Fujifilm HS10 vs Fujifilm HS20EXR

Sony HX90V
Fujifilm HS20EXR
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Less expensive
  • $289
  • 1/2 inch
  • Larger lens aperture
  • RAW file ability

Compare Sony HX90V vs Fujifilm HS20EXR

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX40 HS

Sony HX90V
Canon SX40 HS
  • $448
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Larger lens aperture

Compare Sony HX90V vs Canon SX40 HS

Compared to Sony WX500

Fujifilm HS10
Sony WX500
  • $500
  • 1/2.3 inch
  • Eye-level viewfinder
  • Bigger pixels
  • $348
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi

Compare Fujifilm HS10 vs Sony WX500

Sony HX90V
Sony WX500
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch

Compare Sony HX90V vs Sony WX500

Compared to Sony HX80

Fujifilm HS10
Sony HX80
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Larger lens aperture
  • $368
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi

Compare Fujifilm HS10 vs Sony HX80

Sony HX90V
Sony HX80
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Built-in GPS
  • $368
  • 1/2.3 inch

Compare Sony HX90V vs Sony HX80

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