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Panasonic’s new LUMIX S 100-500mm lens is here – and it’s a beast. If you’ve been waiting for Panasonic to bring some serious telephoto power to the LUMIX S lineup, today’s your day. Panasonic just dropped the new LUMIX S 100-500mm F5-7.1 O.I.S. (S-R100500) – their first ultra-telephoto zoom lens for the L-Mount system – and it’s aimed squarely at wildlife, sports, and...

Photographers eager to get their hands on the new Zeiss Otus ML 85mm F/1.4 will need to wait a little longer. Originally scheduled for release in September 2025, Zeiss announced that the lens has been delayed by one month, with shipping now expected in October 2025.

The Otus ML 85mm F/1.4 is one of two long-awaited lenses from Zeiss, marking the company’s first...

Light Lens Lab is reportedly working on one of the most extreme prime lenses ever made: a 300mm F/1.9 APO lens designed to cover medium format sensors. If true, it would be the fastest 300mm lens in photographic history, eclipsing even the legendary Nikon Nikkor 300 mm f/ 2.0 ED IF Ai-S lens from 1981. 

Early leaks shared by Photo Rumors include images of the lens’...

The Ricoh GR IV is finally available for purchase, a month after its initial release. Demand for this pocketable compact camera looks to be high, especially among street photographers looking for a responsive, everyday shooter.

Early reviews have been very positive, with many highlighting how much more responsive and refined the GR IV feels compared to its predecessor....

Alongside the flagship Max 2 360 action camera, GoPro has introduced a new entry-level model called the Lit Hero. Designed to be smaller, lighter, and more affordable than its premium siblings, the Lit Hero gives creators an accessible way into the GoPro ecosystem without sacrificing durability or core features.

While the Lit Hero is compact, it isn’t quite as tiny as...

7Artisans has introduced a new AF 24mm f/1.8 fast wide-angle prime lens designed for Nikon Z and Leica L-mount full-frame mirrorless cameras. Priced at $329, the lens expands the brand’s lineup of budget-friendly autofocus primes and joins the Sony E-mount version already available.

A Compact, Versatile Wide-Angle

The 24mm focal length makes the lens well-suited for...

Known for offering quality cameras at an excellent price point for professional and amateur users, Blackmagic makes another headline. The company just released a free 156-page guide for their URSA Cine Immersive Camera. It is understandable if you do not feel excited about reading manuals and guides, but this one is different. In fact, it won’t be an exaggeration to say...

Whether you're looking to purchase your first camera or intend to upgrade to the latest model, it is worth taking a look at the rumored camera list to see what the camera industry has on offer in the future.

As more certainty builds around the tariff rate issue, we can expect major camera brands to start rolling out their products. Brace yourselves for some really...

Have you ever found yourself buried under a mountain of RAW files after a huge ecommerce shoot or a busy weekend photographing weddings/events, scrambling to make selects while keeping your edits synced across all your devices, or wondering if it’s possible to apply your stills retouching workflow to your video work? Evoto just announced some major updates and new tools...

Following the debut of its first cinema camera, the Nikon ZR, Nikon has confirmed that it is actively developing dedicated Z-Mount cinema lenses. While the ZR currently works with Nikon’s existing power zoom lenses, the company’s latest statement indicates that a new line of optics designed specifically for cinema production is on the way.

** Affiliate links may earn...

Hot on the heels of Nikon’s first cinema camera announcement, the Nikon ZR, accessory maker SmallRig has introduced a lineup of cage kits designed to turn the new body into a fully capable video rig. The release includes multiple options, from a simple L-shaped grip to a fully outfitted advanced cage system, giving filmmakers and content creators flexibility in how they...

DJI is gearing up for yet another major product launch this month. Following the announcement of the Mini 5 Pro, the company has now confirmed that it will introduce the Osmo Nano action camera on September 23, 2025, at 8 a.m. EDT. The teaser, posted across DJI’s platforms, carries the tagline “Own the Moment” and shows a small, square camera module snapping onto a...

The National Women’s Soccer League (NWSL) has announced a new multiyear content partnership with Canon, aimed at enhancing how the league captures and shares the game’s biggest moments. The collaboration will merge the excitement of women’s soccer with Canon’s expertise in imaging technology to elevate visual storytelling and deepen fan engagement across platforms.

DJI has officially launched the Mini 5 Pro, the latest ultralight drone in its ultralight lineup. Despite weighing just 249 grams — keeping it under regulatory thresholds in most regions — the Mini 5 Pro introduces several professional-grade features, including a 1-inch CMOS sensor similar to the Air 3S, upgraded obstacle avoidance, and longer flight times.

While the...

At this year’s IBC 2025 trade show in Amsterdam, German optics specialist Schneider Kreuznach and Korean lens maker LK Samyang announced their latest collaboration: the AF 24-60mm F/2.8 FE. The new wide-to-standard zoom is designed for Sony E-mount cameras and marks the companies’ second joint project following the AF 14-24mm F/2.8 FE released earlier this year.

A...

After months of leaks and speculation, DJI has officially confirmed that the Mini 5 Pro will debut on September 17 at 8 AM EDT / 1 PM BST / 10 PM AEST. The company dropped a short teaser video across its social channels with the tagline “Pro in Mini”, signaling that its next ultra-light drone will carry advanced imaging features previously reserved for larger models.

Thypoch has announced the Simera 50mm f/1.4, a fast manual-focus prime lens for Nikon Z-mount mirrorless cameras. The lens is also being offered in Leica M-mount, expanding the company’s growing lineup of vintage-inspired optics.

Known for producing affordable yet high-quality manual primes, Thypoch continues to position itself as an alternative to Voigtländer,...

The Fujifilm GFX100RF is finally back in stock at B&H Photo, available at its base retail price of $5,599.95. Popular Fujifilm cameras have a reputation for selling out quickly, often commanding inflated prices on the secondhand market, so seeing this medium format model listed at SRP is a rare opportunity.

Currently, the silver version is available, while the black...

The DJI Mini 5 Pro could be just days away. A wave of new leaks and insider reports suggest the compact drone will make its official debut on September 16, with units expected to arrive in stores by September 17.

Release Date and Pricing Rumors

DJI insider Jasper Ellens of DroneXL claims that multiple sources have pointed to an mid September launch. Pricing is said...