Massive List of Sony Rebates On Dozens of Camera and Lenses - Avoid Tarrif Pricing Now

Rebate windows like this Sony opportunity don’t come around often—typically once or twice a year—and this one lands at a key time for photographers. With tariff-driven price increases looming, today’s discounts aren’t just nice-to-have; they’re a smart way to lock in gear at pre-tariff pricing.

If you’ve been sitting on an upgrade plan and waiting for the right moment, this the one. 

** Affiliate links may earn Imaging Resource a commission on qualifying purchases. **

Sony Camera and Lens Rebates Overview September 2025

On the camera side, standouts include $600 off the flagship Alpha 1 for shooters who need speed and resolution in one body, $600 off the A7 IV as the do-everything hybrid, and $500 off the A7R V if you prioritize detail for landscape or studio work. Video-first creators should look closely at $400 off the A7S III and $300 off the ZV-E1, while travel and street photographers get compelling savings on the compact A7C II and A7CR.

Lens deals are equally good. $200 off the FE 24–70mm f/2.8 GM II hits the workhorse slot, $100 off the FE 200–600mm helps wildlife and sports shooters reach farther, and $100 off the FE 12–24mm f/2.8 GM covers ultra-wide needs. There’s true range of lenses here, not just older lenses. It's  a rare chance to round out an E-mount kit intelligently