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SmallRig has introduced a new set of accessories tailored for Fujifilm’s retro-styled X-Half camera, offering options that enhance both ergonomics and aesthetics. Alongside this release, the company recently revealed a collaboration with Transformers, which will bring themed camera gear inspired by the blockbuster franchise.

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Nikon may soon refresh one of its most important Z-mount lenses. According to a report from Nikon Rumors, the company is preparing to announce the Nikkor Z 24-70mm f/2.8 S II, a successor to its flagship standard zoom lens that debuted six years ago.

While details remain scarce, the report suggests that the new lens could arrive as early as August 26. If true, the...

After nearly a year of waiting, Fujifilm X-mount shooters are finally getting access to one of TTArtisan’s most popular lenses. The company has released the AF 75mm f/2 for Fujifilm, expanding the lens’s availability beyond the Nikon Z, Sony E, and Leica L mounts.

The autofocus portrait lens has been well-regarded since its debut in 2024, thanks to its combination of...

If you’re after a capable full-frame mirrorless camera without stretching your budget, the Nikon Z5 remains a strong contender. It’s currently selling for $1,096.95 on Amazon — a discount of $303.04 from its regular $1,399.99 price.

The Z5 may be from a previous generation, but its 24.3MP FX-Format CMOS Sensor and EXPEED 6 Image Processor still deliver excellent image...

If you’ve been looking to add a field monitor to your video setup, this might be the perfect opportunity. The 7-inch Neewer F700 camera field monitor is currently on sale at Amazon for $215.99, down from its original price of $309.99. That’s a solid discount for a feature-packed piece of gear.

For videographers who want a clearer view of their shots while on location,...

SmallRig just announced its collaboration with Transformers on a new collection of photo and video gear.

The company is creating a line of Transformer-themed gear. It’s also inviting fans to submit their own Transformers-inspired product ideas, which will then go through a public voting process. The most popular concepts could be turned into actual products, and one...

Eastman Kodak, the legendary photography company, has stated that the media reports about it “ceasing operations, going out of business, or filing for bankruptcy” are false.

The clarifying statement comes after its second-quarter earnings report, as covered by CNN, issued a "going concern" warning, admitting it may struggle to meet nearly $500 million in debt due...

Photo via Apple Hub's Twitter Feed

There are four new iPhones scheduled to be released sometime in September, with most websites, like MacInsider, suggesting September 9: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new model, the iPhone 17 Air, which replaces the “Plus” models.

However, what many photographers and consumers are wondering is whether...

If you’ve been craving a retro-styled body without a premium price tag, the Nikon Z fc kit with the 16–50mm lens is currently $1,036.95 at Amazon, down from $1,096.95. That’s a tidy savings on one of Nikon’s most eye-catching APS-C mirrorless options.

Under the vintage skin, the Z fc shares its imaging pipeline with the Z50, which means you’re getting modern...

After weeks of leaks and speculation, Antigravity has officially unveiled the A1 — the first drone on the market capable of shooting 8K 360-degree video. The A1 fuses immersive FPV flying with intuitive controls, giving creators a new way to capture the skies from every possible angle.

Antigravity is a new company formed through a collaboration between Insta360 and...

If you reach into many pro camera bags, you’re likely to find one lens they’ll rarely leave behind: The indispensable 85mm full-frame lens. However, for most, such a lens can be pretty pricey.

That’s why the new Viltrox AF 85mm F1.4 Pro FE lens, the company’s first full-frame telephoto designed for Sony full-frame FE-mount mirrorless cameras, is generating some buzz....

Hasselblad is rumored to be preparing a new XCD 35–100mm f/2.8–4 medium format lens, with an official announcement possibly landing on August 26.

It’s expected to debut alongside the upcoming X2D II medium format camera, which is also rumored to feature a LiDAR sensor and a new tilt screen and rival the performance of Sony’s top-tier AF.

The new XCD 35-100mm f/2.8-4:...

If you’ve been eyeing a lightweight yet powerful tablet for creative work, now’s the perfect time to grab one. The 11-inch Apple iPad Air M3 is currently at its lowest price on Amazon, dropping from $599.00 to $449.00 — a $150 discount or roughly 25% off.

With Apple’s latest M3 chip, the iPad Air packs plenty of performance for mobile photo and video editing, making it...

Image from Tilta

Tilta has unveiled its Full Camera Cage for the new DJI Osmo 360 — the first rigging solution by any manufacturer designed specifically for this camera. Made entirely from aluminum, the cage completely encloses the Osmo 360, giving it an extra layer of protection.

The DJI Osmo 360 was released recently. It marks the brand’s first 360-degree action...

The highly sought-after Fujifilm X100VI is finally back in stock—this time direct from Japan. According to both Fuji Rumors and Photo Rumors, the retro-styled rangefinder camera is now available at B&H at its new suggested retail price of $1,799. The SRP for the camera has increased from $1,599.95 to $1,799 due to the recent price hike announced by Fujifilm. Reports...

TTArtisan has introduced the AF 40mm f/2, a new full-frame prime lens available now for Sony E and Nikon Z mounts. The company also teased on Instagram that an L-mount version is on the way. (Let's see how long it takes because the AF 75mm F/2 for L-Mount was launched almost 7 months after its introduction for the Sony E and Nikon Z mounts.)

Back to our new lens: The...

The Sirui Aurora 35mm f/1.4 for Nikon Z, Sony E, Fujifilm X, and L-mount is already listed for pre-order at B&H Photo.

Please note that there hasn’t been any official announcement yet.

Right now, the B&H product pages for the Aurora 35mm f/1.4 show only a few images and a preorder button. This means we don’t have an official specs list yet. But users can still...

If you’ve been eyeing a compact yet capable rangefinder-style full-frame mirrorless camera, the Panasonic Lumix S9 is now more tempting than ever. Amazon currently has the S9 bundled with the Lumix S 18-40mm F4.5-6.3 lens for $1,547.99, down from its regular price of $1,799.99—a solid $252 discount.

Designed with a sleek, retro-inspired body, the Lumix S9 delivers...

If you need serious storage for your Sony camera setup, this deal is worth a look. The OWC 960GB Atlas Pro CFexpress Type A 4.0 Memory Card is now down to $299 on Amazon, saving you $30 from its regular $329 price. This is the lowest price we’ve seen according to price tracker CamelCamelCamel, making it an excellent time to upgrade your memory.

With a massive 960GB...