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President Trump’s tariffs appear to be terrible for camera companies, and, by extension, consumers and photographers, since for the past several months, nearly all the major camera makers have been forced to announce price increases. The tariffs have been put in place to ensure “balanced trade through a predictable tariff framework,” the White House says, and “as part of...

Here is a Sigma 200 mm f/2 DG OS Sports lens in action—a fascinating look at what the brand is delivering at this unique focal length. Preorder now from B&H for $3299. Read our editor's hands-on, first impressions and watch the video.

Sigma 200 mm f/2 DG OS Sports Review Roundup

The recent launch of the Sigma 200 mm f/2 DG OS Sports lens marks a...

Hasselblad has released a short teaser revealing that it will announce a new camera and lens on August 26, 2025. The five-second clip, posted on the company’s official X account, shows a partially obscured X-series camera and lens alongside the tagline “Brilliance at every moment.” The event is scheduled for 14:00 CEST.

BRILLIANCE AT EVERY MOMENT
26 AUGUST...

The Godox AD600 Pro II, a powerful professional-grade outdoor strobe, is now on sale at Amazon for just $809, down from its regular price of $899. This $90 discount makes it an attractive deal for photographers looking to add a high-powered, versatile flash to their kit.

With 600W of output power, robust battery life, and reliable wireless control, the AD600 Pro II is...

Peak Design and Fujifilm have teamed up to open Field Lab, a new in-store experience for photographers inside Peak Design’s New York City shop.

Both companies aim for this space to break away from the usual retail routine—no more stiff demo units locked behind glass. Instead, photographers can try out Fujifilm cameras with Peak Design’s bags, straps, and tripods in a...

Nikon has officially announced the Nikkor Z 24-70mm F/2.8 S II, a second-generation update to its popular professional zoom lens. Coming after weeks of speculation, this new release promises faster autofocus, a lighter design, and improved optical performance — making it a compelling upgrade for Nikon Z shooters.

Faster Autofocus, Lighter Build, and Improved Optics

After being leaked earlier this week, Nikon has officially announced the Nikkor Z 24-70mm F/2.8 S II, the second-generation version of its popular professional standard zoom lens. Nikon claims that this new release delivers the fastest autofocus performance and is the lightest lens in its class, making it a notable upgrade for Z-mount users.

The new lens succeeds the...

The Insta360 Go Ultra has officially been announced, arriving as the latest entry in the company’s tiny but powerful action camera lineup. Following last year’s GO 3S, the Go Ultra introduces a significantly larger sensor, improved video capabilities, and better battery life while keeping its ultra-compact form factor.

With its upgraded imaging system, faster...

The Ricoh GR IV has finally been announced, arriving six years after the GR III — a camera highly regarded by street photographers and everyday shooters alike. While it keeps the same pocket-friendly form factor and minimalist design, the GR IV introduces several performance and usability upgrades designed to refine the shooting experience.

The new model brings a...

The Insta360 GO 3S has dropped to its lowest price ever on Amazon, now available for just $344 — down from its original $429.99. With the recent release of the Insta360 GO Ultra, this discount makes the GO 3S an even more compelling option for creators who want a tiny, versatile action camera without breaking the bank.

Despite being one of Insta360’s smallest models,...

Insta360 has officially announced the Go Ultra, the latest addition to its popular line of compact action cameras and the successor to last year’s Go 3S. While slightly larger than its predecessor, the Go Ultra brings a major hardware upgrade with a 221% larger sensor, promising better image quality for both photos and video.

The Go Ultra takes inspiration from the...

Earlier this year, Yashica introduced its City 100 and City 200 compact cameras. And now the company is back with the City 300 — an affordable pocket camera with a 50MP sensor that looks to fix some of the flaws of its predecessors.

Yashica seems to be leaning into the current digicam revival, building point-and-shoots aimed squarely at younger photographers. The...

After months of anticipation, Ricoh has officially unveiled the GR IV, the latest addition to its popular GR series. First teased in May, the camera will be available in mid-September 2025, and pre-orders are now open at B&H Photo and Adorama.

Alongside the GR IV, Ricoh also announced the GF-2 compact external flash and several new accessories designed to complement...

Fujifilm has announced plans to implement another price increase on its products, just two weeks after its previous adjustment that raised camera prices by up to $800.

In a statement provided to DPReview, the company explained that it will “further adjust prices” in response to volatile market conditions. The new pricing will take effect on August 30, 2025, though...

In celebration of World Photography Day, Sigma has announced two highly anticipated lenses: the 200mm F/2 DG OS Sports and the 12mm F/1.4 DC Contemporary.

The 200mm F/2 Sports is a premium full-frame telephoto lens aimed at portrait photographers and indoor sports shooters, while the 12mm F/1.4 caters to landscape, travel, and vlogging enthusiasts using APS-C cameras.

The photography community has been buzzing with excitement as Ricoh prepares to launch the latest entry in its popular GR series, the Ricoh GR IV. The company confirmed the development of the new model earlier this summer, sparking anticipation among compact camera enthusiasts and street photographers alike.

The GR III series earned widespread praise for its compact...

If you’ve been looking for a 360-degree action camera without spending $500, now’s a good time to buy. The Insta360 X4 Standard Bundle is currently back at its lowest price ever on Amazon, available for $349.99 — a solid $150 discount off its usual price.

Even though it isn’t the latest model in the Insta360 lineup, the X4 remains a very capable camera for creators and...

Alongside the high-end 200mm F/2 Sports, Sigma has introduced a new wide-angle prime: the 12mm F/1.4 DC Contemporary. Designed for Sony E, Fujifilm X, and Canon RF APS-C mounts, the compact prime is built with travel, landscape, astrophotography, and handheld video shooters in mind.

A Lightweight Ultra-Wide

The 12mm F/1.4 DC Contemporary is the lightest prime in...

Sigma has added another flagship lens to its growing lineup of professional glass: the 200mm f/2 DG OS Sports for Sony E-mount. Positioned as a full-frame portrait and sports prime, the new lens aims to deliver exceptional image quality, fast autofocus, and advanced stabilization in a durable, pro-ready design.

The launch follows a busy year for Sigma, which has...