Breaking News RSS

Nikon has rolled out a massive rebate program on its cameras and lenses this September, just weeks after implementing its second price hike of the year. The increase, largely driven by U.S. tariffs on Japanese-made products, has pushed retail prices upward—but these new rebates make it one of the best times to buy Nikon gear in 2025.

Photographers and filmmakers...

Canon is making a splash in the cinema and hybrid world this week with the launch of the EOS C50 and the brand-new RF 85mm F/1.4 L VCM lens. The pair brings fresh options for filmmakers and hybrid shooters looking to pack pro-level performance into a lighter, more versatile kit. Both are now open for pre-orders, and early demand is expected to be high.

** Affiliate...

Nikon has officially entered the cinema camera market with the Nikon ZR, developed in collaboration with RED Digital Cinema. Positioned against the Sony FX2 and Canon EOS C50, the ZR blends Nikon’s expertise in camera design and optics with RED’s acclaimed color science and cinema technology.

As the first model in Nikon’s new Z Cinema series, the ZR brings...

In July, Tamron announced the 16-30mm f/2.8 G2. That's a wide-angle zoom lens for under $1K. Our editor, David Schloss shared his take while on locatiion in Australia in this video. Preorder the new, 16-30mm today from B&H for $929.00.

You'll also want to check out this video from Dustin Abbott. His overall impression is, "It may represent the best mid-range...

Fujifilm has officially entered the cinema camera market with the launch of the GFX Eterna 55, a large format filmmaking camera designed to deliver Fujifilm’s renowned color science to motion production. The release comes just weeks after Canon and Nikon revealed their own compact cinema offerings, the EOS C50 and Nikon ZR, signaling a new competitive chapter in digital...

It’s a big day for Sigma. Alongside the launch of three new photography lenses — the 135mm F/1.4 DG ART, 35mm F/1.2 DG ART, and 20-200mm F/3.5-6.3 travel zoom — the company has also introduced the AF Cine 28-45mm T2 FF, its first cinema lens with built-in autofocus.

Designed for Sony E and Leica L mounts, the new cine zoom combines the optical performance of Sigma’s...

Alongside its new 135mm F/1.4 DG ART and 35mm F/1.2 DG ART primes, Sigma has announced the 20-200mm F/3.5-6.3 DG Contemporary, a versatile all-in-one zoom lens designed for travel and everyday shooting. The lens will be available for Sony E and Leica L-Mount and is already open for pre-orders.

Covering an impressive range from ultra-wide 20mm to telephoto 200mm, the...

The Natural History Museum has unveiled the first images from its sixty-first Wildlife Photographer of the Year competition.

Selected from an all-time high of over 60,636 entries, they range from the tense face-off between a lion and a cobra to the intricate structures of mould seen under magnification and the snapshot of a red deer stag captured by a ten-year-old...

DZOFilm has officially launched its Vespid2 series of cinema prime lenses, and they’re now available both individually and as a complete six-lens kit through B&H Photo. The lineup spans six focal lengths — 18mm, 24mm, 35mm, 50mm, 85mm, and 105mm — all designed to deliver improved sharpness, reduced chromatic aberration, and consistent image quality across the range.

The rumor mill is buzzing again — this time pointing to DJI possibly preparing to launch a full-frame mirrorless camera. While whispers about this have been circulating for a while, new reports suggest a potential announcement date of September 15, and it’s hard to ignore anymore.

According to multiple sources, including Fuji Rumors, DJI may be getting ready to enter...

Rebate windows like this Sony opportunity don’t come around often—typically once or twice a year—and this one lands at a key time for photographers. With tariff-driven price increases looming, today’s discounts aren’t just nice-to-have; they’re a smart way to lock in gear at pre-tariff pricing.

If you’ve been sitting on an upgrade plan and waiting for the right moment,...

Hollyland has officially announced the VenusLiv Air, a compact, all-in-one 4K streaming camera designed for content creators, streamers, and online broadcasters. Built from the ground up for fast, seamless production, the VenusLiv Air aims to simplify high-quality video creation while packing in plenty of powerful features. The VenusLiv Air is available for pre-order for...

The Canon EOS RP is back at its lowest price ever on Amazon, now available for just $799, a $300 discount from its original price of $1,099. For photographers looking to move into the full-frame mirrorless world without overspending, this is one of the best values you can find right now.

Even though it’s positioned as Canon’s entry-level full-frame camera, the EOS RP...

Nikon has announced a fresh update to its retro-styled Z f mirrorless camera with the release of a Silver edition, bringing an extra touch of vintage flair to the already beloved design. Inspired by the iconic Nikon FM2 film camera from 1982, the new finish gives the Z f an even more classic, metallic aesthetic that leans deeper into its heritage roots.

** Affiliate...

Sigma may be preparing to announce a new flagship prime lens — the ART 135mm F/1.4 DG — with a rumored launch date set for September 9, 2025. According to a report from Photo Rumors, the announcement could coincide with Sigma’s “Master of Optics” exhibition happening September 10–11, 2025.

A teaser image connected to the event has also surfaced online, adding more...

Blackmagic Design has cut prices on its URSA Cine camera kits by up to $7,000. This is a rare move because the company has been increasing the price of its products for the past few years.

Launched just last year, the URSA Cine camera line was built for high-end productions. (Notably, the URSA Cine 17K 65 is now approved by Netflix.)

And now that the price of the...

Sigma’s upcoming Master of Optics event on September 9, 2025, is shaping up to be a big one. According to fresh leaks, the company is preparing to announce three new lenses, including the long-rumored ART 135mm f/1.4 DG, a 20-200mm f/3.5-6.3 zoom, and an updated ART 35mm f/1.2 DG DN II.

A new teaser image for the event has also surfaced, and insiders suggest the three...

The winners of the CEWE Photo Awards are announced. Before having a detailed view and analysis of the winning photographs, we must acknowledge the popularity of the awards, as they claim to have received 656,547 entries from 153 countries. Kudos to the judges for sifting through such a massive volume of photographs.

Photography remains popular among people of all age...

Fresh off joining the L-Mount Alliance, Viltrox has announced its latest addition to the Pro series lineup — the AF 56mm f/1.2 Pro, a fast portrait prime designed for APS-C mirrorless cameras. The lens is priced at $580 and is available now for Sony E and Fujifilm X mounts, with a Nikon Z version also in the mix.

With an 84mm full-frame equivalent focal length, the...