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These past few years, Chinese companies have been coming up with quality lenses that often cost a fraction of what the big brands charge — sometimes just a third of the price.

So if you’ve been keeping an eye on the Chinese lens market lately, you know how quickly things move — new releases and surprise rumors seem to drop every week. And you can easily loose track of...

Rumors surrounding Canon’s next big super telephoto release have been heating up, and it looks like the company might have something unexpected in the works. While many had been anticipating the RF 200-500mm F/4L IS USM, new information suggests Canon could be preparing an entirely different lens: the RF 300-600mm F/5.6L IS USM.

According to a report from Canon Rumors,...

The Ricoh GR III, the popular advanced point-and-shoot that debuted in 2019 and was slim, lightweight, and easy to use, has just been officially discontinued, according to Photo Rumors. The news was announced around the same time that the company introduced its successor to the camera, the Ricoh GR IV. 

Overall, the features aren’t a giant step forward from the GR III...

Every day, billions of images are produced and shared. An overwhelmingly large proportion of these images depict happiness and a sense of comfy opulence in different hues and colors. Enter the social media world, and you will be greeted with an extravaganza of colors that seamlessly flood your vision and quietly settle into the recesses of your consciousness. The world...

It’s been nearly a year since GoPro released a new product, and in that time, rivals like DJI and Insta360 have been busy expanding their lineups. DJI recently unveiled the Osmo 360, while Insta360’s subsidiary Antigravity launched the A1, a compact 360-degree drone.

While GoPro has stayed relatively quiet, new rumors suggest that the company is working on several...

It was supposed to be a routine first-round showdown at Louis Armstrong Stadium during the 2025 US Open. Instead, an unexpected sideline intrusion turned a match point into a six-minute spectacle. Players, fans, and officials were left stunned, and one photographer’s credentials were revoked on the spot.

A Match Point Interrupted

Benjamin Bonzi stood at ad-in,...

After rumors and early leaks, DJI has officially announced the Mic 3, the company’s latest ultralight wireless microphone system. Originally rumored to debut alongside the Osmo 360, the Mic 3's launch has been set back by a month but is finally here, introducing notable upgrades for creators and filmmakers.

The new model builds on the success of its predecessor while...

If you’re a fan of instant film photography, a nearly decade-old legal feud between Panasonic and Fujifilm may reshape (literally) the film some instant cameras use. And those changes could potentially require an overhaul of Fujifilm’s Instax products.

Polaroid vs. Fujifilm - How Did We Get Here

The shape of Polaroid film is not only iconic, but it’s also the...

Sony has released a new firmware update for the FX3, FX3A, and FX30 cinema cameras, adding a refreshed interface, expanded monitoring options, and support for external Blackmagic RAW recording via HDMI. The update is available now and free to download.

The firmware versions are:

• FX3 (ILME-FX3) – Version 7.00
• FX3A (ILME-FX3A) – Version 2.00
• FX30 (ILME-FX30)...

Hasselblad has unveiled the X2D II 100C, marking the arrival of its new flagship medium-format mirrorless camera. The model introduces several significant upgrades—none more notable than true end-to-end HDR capture, a world’s first in medium format photography. The X2D II 100 CC is available for preorder now from B&H for $7,399.00. The 35-100MM lens is also avaiable to...

Nikon has rolled out Firmware 2.00 for the Nikon Z6 III, marking the first major update for its mid-tier full-frame mirrorless camera. The update brings several significant improvements, including enhanced subject detection, automatic capture functionality, C2PA image provenance support, and more.

Launched last year, the Z6 III has quickly become one of Nikon’s most...

The Hasselblad X2D II 100C has officially arrived, and it's now available for pre-order. Priced at $7,399, the company’s latest flagship medium format camera brings major upgrades in autofocus, image stabilization, and overall usability, making it a strong competitor to the Fujifilm GFX 100 II.

Below, we’ve rounded up where you can buy the Hasselblad X2D II 100C and...

Fujifilm is rumored to be preparing for the official launch of its first-ever large-format cinema camera, the GFX Eterna, on September 11, 2025. According to a report from Photo Rumors, the announcement will take place just one day before the International Broadcast Convention (IBC) kicks off in Amsterdam, which runs from September 12 to 15.

The GFX Eterna was first...

Sigma may be gearing up for another major lens release this year. According to a new report from Photo Rumors, the company is expected to unveil a 135mm F/1.4 full-frame lens on September 9, 2025. The announcement is rumored to be followed by the Sigma’s “Master of Optics” exhibition scheduled for September 10–11, 2025.

A teaser image linked to the announcement and...

Godox has announced the AD400 Pro II, the second-generation version of its 400W portable strobe. The updated flash features a refreshed design, improved usability, and several performance upgrades from the company’s higher-end models. It is now available for pre-order at $649.

Key Changes to the AD400 Pro II

Designed for photographers who need a balance between power...

In the world of rangefinder photography, where every millimeter of glass should pull its weight, Voigtlander has just dropped a lens that feels like a love letter to optical perfection: the APO-LANTHAR 28mm f/2 Aspherical VM. Designed for Leica M-mount cameras, this wide-angle marvel isn’t just another fast 28—it’s a statement piece for shooters who want resolution,...

Image from zyoptics.net

Chinese lens manufacturer Zhong Yi Optics (ZY Optics) has introduced its latest Mitakon 55mm f/2.8 macro lens for full-frame and medium-format cameras, integrated with features you’d normally find in high-end lenses.

ZY Optics is claiming that its latest macro lens is a “pioneering ultra macro optic engineered to magnify the Macroverse,”...

A week or so ago, many websites got excited over the rumors that Viltrox was secretly working on its first digital camera.

Viltrox has confirmed it’s not true.

The company has been busy this year with actual lens releases. While several of the rumored Viltrox lenses we covered (35mm f/1.2 LAB, 85mm f/1.4 Pro, 50mm f/2 Air, 135mm f/1.8 LAB) were indeed released this...

Brightin Star recently dropped its AF 35mm f/1.8, a fast prime for full-frame Sony E-mount and Nikon Z-mount mirrorless cameras. The catchline is that it costs less than one-third the price of the Nikon Nikkor Z 35mm f/1.8 S and the Sony FE 35mm f/1.8.

This affordable price puts it squarely in the “beginner-friendly” category. But the company is claiming...